Tip # 471 - Go QR Crazy!
Dear Tip of the Weeker,
Are you going to the Atlanta Gift Show this January?? If you are, could you do us a favor and take this short, 4 question survey? We'd love your opinion...
http://www.surveymonkey.com/s/ATLgiftshow
Thanks!
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More and more, your customers are using smart phones to surf the web, interact with friends, and navigate the world. Using QR codes is an easy way for you connect with your customers while they are using their phones.
What's a QR code? It's one of those square bar code things you see popping up all over the place. Like this:
If you scan this one with your smart phone QR code reader it will take you to our Facebook page. (Be sure to LIKE us while you're there!)
QR codes are great because you can use them to send your customers to a web page, send them a text, add your contact info to their phone and a bunch of other fun stuff.
Get Creative!
Check out these examples of ways your colleagues are using QR codes to connect with their customers AND new prospects...
Julie's Corner Store posted this sign on their front door with a QR that points to a video tour of her store on YouTube. If folks stop by before or after the store opens they can still check out what's inside!
Centerville Coin and Jewelry puts QR codes on all her cars with links back to her website. Check out that great call to action: "I DARE U 2 SCAN ME!"
Grayce from the Sewing Garret was sporting this embroidered QR code at the Baby Lock Tech conference last weekend!
More ideas...
Designs On You printed QR codes on hand fans that she handed out at a community parade.
Brit Golf suggests QR codes on gift certificates that bring up a map to your store. Great idea if you're giving the gift certificates to new customers who may not know where you are located.
Mike VerDuin, a local Grand Haven printer, offers these ideas...
"We put a QR code for Grand Haven Main Street DDA facebook page on
three local restaurant place mats with only the caption "Find out what is
happening in Downtown Grand Haven" It has added followers to their
page and has give us some interesting feedback in the analytics.
"Another customer of ours put a QR code on the back of his business
card and has it set to a link he can redirect, sometimes it is a video,
sometimes his blog, sometimes his facebook page. He keeps it fresh."
"Worst QR code we've printed was on an advertisement to be hung up in
a men's bathroom. We couldn't talk the customer out of it."
Susan likes the idea of sending a post card to your entire mailing list with a QR code pointing them to a special mobile phone optimized web page with an invitation/bribe to sign up for your email newsletters. Wouldn't you like to have more of your snail mail names turn into email addresses?
The most recent Crate and Barrel catalog we received had a QR code on the back cover sending people to a sweepstakes on their Facebook page. Of course you had to LIKE them to enter the sweepstakes! Great fan builder.
Whew! That's a lot of ideas, but there are so many more ways to use a QR code, so much more to learn.
That's why we called our friend Chuck Eglinton... He's a QR code expert!
Click here to listen to the phone interview Bob did with Chuck . They talk QR code basics and beyond!
After you listen to the interview, be sure to leave your comments, ask your QR questions, and tell us about the ways you've used QR codes in YOUR store!
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Kira's Cottage wins Best Bookstore in Indy!
Read the article...
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Your colleagues report on their August sales figures.
Add your info to the list...
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"Where in the world is Bob?"
Take your best guess...
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A great visual on the newest FB changes from our friend, Mari Smith.
Tell us what you think of the changes...
Plus much, much more! Check it out - and while you're there, be sure to "LIKE" us! www.facebook.com/whizbangtraining
Wishing you great sales and lots of fun,
Bob and Susan Negen
WhizBang! Training
Phone: 616-842-4237
Fax: 616-842-2977
Email: bob@whizbangtraining.com
233 Washington Ave. #213
Grand Haven, MI 49417
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