Dear <<First Name>> :)

We hope that this most recent edition of our ezine for the digital economy finds you well :) 


Why I love Mondays

Elaine Roddy, Director, Buzz PR Company: I work for BuzzPR a public relations, marketing, event management and copywriting consultancy. Our modus operandum for our clients is to help create a ‘buzz’ about our clients’ business, service or product amongst the people they want talking about it. Job description: I just started the company two months ago with my business partner Ronnie Carroll. As a Director, I help drive all sectors of the PR/marketing remit from developing the brief, strategy planning and implementation to client service, media relations management and evaluation. We also control the top end business management from corporate planning to business development and financial control. Likes: I love the diversity. Read more...


Refreshing addition to networking circuit

A new regular slot has been added to the digital media events calendar with the return of Refresh Dublin to the free networking and talks circuit this month. Part of and inspired by the Refreshing Cities movement, the intent of Refresh Dublin is to provide a cross-discipline insight into all things design, interactive, creative and technical, so that different disciplines can learn from each other. Run by a volunteer group of organisers, Refresh Dublin returns with an event on Wednesday 28 July at 6.30pm in Trinity College’s Science Gallery. Read more...


Research into app trends revealed

Not sure how to get an app to market? The answer could be warehousing. According to a recently released in-depth report from GoMo News, which has offices in Ireland and has been reporting on mobile strategy for the last four years, there is a growing trend of selling applications through distributed shopfronts. This model is called the ‘warehouse’, because all of the shopfronts are supplied from a central source. Cian O’Sullivan, GoMo News Chief Reporter, explains that the Apple Store and the Google Market are “Direct-to-Consumer” (D2C) application shops. “This means that they allow Google and Apple to sell apps to smartphone owners with no middle-men. However, it’s also an incredibly resource-heavy way to sell applications. Read more...


iPad Micro Sim competition begins

The battle of the pricing plans is well underway with mobile phone company Meteor the latest to announce its iPad microsim deals. After months of speculation as to when the iPad would be sold in Ireland it went on sale here last Friday. Consumers who faced uncertainty on which model to go for, now have a choice of data plans to choose from, if they plumped for the Wifi + 3G model. Last Tuesday Vodafone and O2 revealed their pricing plans, followed by 3 on Wednesday and Meteor on Monday. Read more...