Despite a solid hold of -36% last weekend for Clash of the Titans, it was knocked from the top spot by new opener Dear John, the romantic drama starring Amanda Seyfried and Channing Tatum. As in the US, it has out-performed titles in its genre, grossing almost £2m including previews. It beat the opening weekends of recent female drama Remember Me (£987K) and 2009's Time Travellers's Wife (£1.4m).

The best result this weekend came from How to Train Your Dragon, dropping just -8%, bringing its cume to date to over £13m after its third weekend.

SEX AND THE CITY 2 WOOS TOP BRANDS

Brands including Diet Coke, Cadbury, Kellogg and Max Factor have all signed up to advertise around Sex In The City 2, which opens on May 28.

The popularity of the film has also enticed several brands to advertise on cinema for the first time. Lastminute.com is taking its ‘Good Stuff’ to the big screen, while Dulux is making its cinema debut with its ‘Let’s colour’ campaign. Kellogg’s Special K, meanwhile, has booked the coveted 60-second silver spot.

Other top brands advertising around the film include Visit Scotland, Reebok and Magnum. Sex And The City 2 is expected to smash the £26.4m taken at the box office for the first film.

The National Movie Awards open for voting today (20th April). The accolades, which return to ITV for their third year, will be entirely decided by the public in a nationwide poll across cinemas, newspapers, magazines and online.

The last National Movie Awards event was held in 2008. Categories at the event included Best Action/Adventure film, which was won by Indiana Jones and the Kingdom of the Crystal Skull and Best Superhero film, which went to The Dark Knight. Juno, meanwhile, beat Sex And The City and St Trinians to win Best Comedy.

From the Red Carpet, the 60-second movie entertainment slot, will also be filming from the event, catching up with some of the hottest movie stars of the past year.

The ceremony will broadcast on ITV on 26 May.

Vote now