Chatting to fellow business owners at local networking events recently, I’ve discovered that some people who use the social networks to make new business connections often favour one of ‘the big 3’ sites (Facebook, Twitter & LinkedIn) and ignore the others.  This is a mistake as they could be missing the opportunity to reach a ...

I admit that I’ve not embraced the whole social media scene as much as I perhaps should have. To be honest, since it’s all become mainstream I’ve dipped in and out of it, blown a bit hot and cold with it, and all in all, probably not benefitted from it as much as I should. ...

Everyone is so excited by all the wonderful whizzy social networking tools they’re in danger of getting carried away and forgetting that it’s only one part of marketing via the internet. I went to an #smday event last week and was really surprised that blogs and blogging were only mentioned in passing whereas they are ...

The latest Google algorithm update called ‘Mayday‘ has caused much frustration with webmasters. Google makes hundreds of tweaks per year to its algorithm (the way it ranks websites) and often these go unnoticed, but this latest update has got many website owners in a spin. In a nutshell, Google is placing more emphasis on the ...

(Warning – this post is a rant) As someone who has been online (seriously) since 2005 and who loves the whole idea of learning and sharing the good stuff with other small business owners, it makes my blood boil when I come across so-called experts who are nothing of the kind! They jump on the ...

In my last blog post, where I asked what people’s biggest online marketing challenges are (please participate in our poll if you haven’t done so already!), I mentioned that one of the things that businesses want to know about is promoting their business online to a local audience. I wrote a post about this a ...

I recently heard of an online article directory I hadn’t come across before.  Since article marketing is an integral part of our savvy marketing activities, I typed in the url and took a look around.  At first glance it appeared to be a nice modern website, easy to navigate and without the very ‘busy’ home ...

A few weeks ago Louise and I both participated at a local Business Link event on marketing, called ‘Make Marketing Work’. We were ‘experts’ on our tables which was facilitated by a Business Link representative and were there to help discuss and answer questions on the topic of our table. Louise’s table discussed social media ...