Savvy Marketing Tips - April 2010
Hello <<First Name>>
Welcome to this issue of 'Savvy Marketing Tips'. With the Easter weekend upon us, we hope that you're managing to take some time out and make the most of the long weekend ahead. Hopefully you'll be returning from your Easter break with a spring in your step!
Each month we bring you easy to implement tools and tips for your small business, so you can take advantage of the many brilliant low-cost ways of marketing via the internet. We hope you will find our newsletter a welcome and useful addition to your inbox. If you do, please tell others about us so we can reach more people!
This month we're showing you how you can integrate social media into your email newsletter campaigns, extending your reach and hopefully gaining more subscribers to your list!
Finally, after a successful 'Lunch & Learn' on 23 March, Louise and I will be repeating the same fr*e talk, '7 Ways to Get More Clients with Social Media Marketing' on 30 April at Basepoint in Gosport, this time a 'Coffee Time Talk'! Find out more on the Savvy Marketers website. It's getting booked up fast, so don't forget to reserve your place as soon as possible.
Best wishes,
the Savvy Marketers
Getting Social with Email Marketing
Many small business owners send out a regular newsletter as a cheap and effective way of keeping in touch with clients & prospects and a regular reminder of what they do and what they sell (and if you're not sending out a regular email newsletter, you should be!).
But, did you know that email marketing is becoming increasingly social? By that we mean that you can integrate your email marketing activities into your social networking activity. As subscribers to Savvy Marketing Tips, you've probably noticed that we use Mailchimp to send out our regular newsletter and blog posts. But you may not have noticed that Mailchimp also integrates social media into its interface.
How does it work?
What all this social media integration means is that you can automate letting your online networks know when you send out your latest email newsletter – it notifies the most popular social networks such as Twitter & Facebook. By integrating Twitter into Mailchimp, when you send out your newsletter, it will send a 'tweet' to your network to let them know your latest newsletter is out. Other functions include the ability to incorporate your Twitter profile into your newsletter template, track the number of people who have re-tweeted your newsletter and allow your readers to share your campaign on their own social networks with a social sharing merge tag. The other great feature of Mailchimp is that you can send out your blog posts to your email database in daily, weekly or monthly digests. This is called 'RSS to email'.
What does this mean?
All this great functionality means that extending your reach and your audience is so much easier and you can encourage others to share your newsletter with their network and hopefully get more subscribers! Furthermore, by sending your blog posts out to your newsletter subscribers, they get additional content that they may not have seen and it also encourages more activity and comments on your blog. You can read more about Mailchimp's social media functionality here.
Mailchimp isn't the only provider to integrate social media into their email platform. Others include Aweber who also has an 'RSS to email' function, and Sign-up.to who offer a separate social media service which includes posting clients newsletters to the main social networks and managing their profiles on the popular sites. However, many of the other popular email marketing providers such as Vertical Response, Constant Contact and Campaign Monitor have yet to include social media functionality.
So if you already send out a regular newsletter, then start thinking about how you can get it to more people through the social networking that you do and of course, increase your list of subscribers!
If you'd like to learn more about email marketing and social media, then please email either sam@savvymarketers.co.uk or louise@savvymarketers.co.uk as we're planning new workshops to roll out soon!
© Savvy Marketers, 2010
Latest Events
FR*E Savvy Marketers 'Coffee Time Talk'
On 30 April we'll be talking about '7 Ways to Get More Clients with Social Media Marketing' at Basepoint Business Centre, Frater Gate, Gosport,  Hampshire PO13 0FQ.
From 10.30am - 12 noon, with informal networking and the talk starting promptly at 11.00am. Coffee and biscuits are included!
Please email either sam@savvymarketers.co.uk or louise@savvymarketers.co.uk to book your place. Numbers are limited so booking is essential. Find out more on the Savvy Marketers website.
We'd Like to Recommend .....
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Pssst...Pass It On!
If you know anyone who might be interested in reading 'Savvy Marketing Tips' please feel free to forward this copy to them. Or tell them to visit http://www.savvymarketers.co.uk and get their copy of 'The Ultimate Small Business Guide to Marketing via the Internet'
Savvy Marketing Tips are brought to you by the Savvy Marketers, who are Sam McArthur and Louise Barnes-Johnston. We offer no-fluff, low cost, extremely valuable how-to information about marketing via the internet for the small business owner who has little or no prior experience.
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