Heads Up: Planning print ad buys or an earned media campaign?
New statistics are available about Canadian newspaper readership. Visit NADBank to read about BC's weekly resident daily newspaper readership and see how daily papers compare.
   

Cutting Through the Clutter: with video
What's the trend in public interest communications? One word – video. From the Heart and Stroke Foundation to the YWCA Canada, video is turning up on websites everywhere. From billboards to homepages we are bombarded by text so it's not a surprise that audiences find video more engaging. With video, storytelling comes to life and conveys those subtleties (like humour and irony) that get lost in text-heavy media.

For large charities, repurposing TV PSAs on your website just makes sense. For small groups, a video PSA may open up new avenues to audiences and is probably not as expensive as you think.

Take a look at The Power of Wind an award-winning, humourous PSA created for wind power producers in France.

Techknowlegy: How do people read websites?
They don’t. New studies suggest most people 'scan' websites picking out nouns and verbs as they go. The top left corner of your website is the first place the average visitor looks – making this area the most valuable 'real estate' on your website. Quick quizz from memory: what's in the upper left corner of your site? For more information about how people 'read' websites visit Etre, a London-based company specializing in web usability.
End Notes
Interested in the brand power of logos? 25 Powerful Non-profit Logos, Deconstructed is a great compilation of logos accompanied by short critiques. | Are you a TED fan yet? Watch Joachim de Posada talk about not eating the marshmallow. Also, check out Michelle Obama's talk on the value of education at a girl's school in the UK. You can subscribe to TEDTalks podcasts and become a fan on Facebook.